Hosting the next chapter

Do wine and spirits producers in your region deserve to have the spotlight shone on them by the entire industry?
Then let’s write the next chapter of Vinexpo Explorer!

THE CHOICE OF HOST REGION

Vinexpo Explorer offers a region or country the chance to boost their wine and/or spirits business. With this pioneering event, Vinexposium aims to showcase a region which has yet to become an international consumer trend, but has the potential to become one.

Vinexpo Explorer selects regions that are true ‘gems’ but still under the radar when it comes to the reputation of their wines and/or spirits. This is a unique opportunity to create a buzz with two or three energising days full of business meetings, tastings and idea sharing. It is a rare opportunity to secure awareness for your region among key buyers so that it can grow and you can share your story, your heritage and your culture.

GAINING TRACTION INTERNATIONALLY

Vinexpo Explorer offers a strong focal point for communications and marketing, with effective levers for putting the region on the global wine and spirits map.

• A tailored selection of key buyers

• Pre-scheduled business meetings

• The opportunity to establish future brand ambassadors

• Attendance by VIPs, primarily top sommeliers and influencers

• Exclusive exposure, with world-class media coverage

• Key opportunities at Vinexpo exhibitions to promote the event

WHAT THE HOST REGIONS SAY

WILLI KLINGER

Managing director of Austrian Wine

“We welcomed buyers from Asia, the Americas and Europe. Their enthusiastic comments were highly satisfying and showed that Austrian wines have a place on the finest tables around the world.”

CAROLINE SHAW

Member of the Sonoma County board

“These were three exceptional days for our county!
There is no doubt that long-term business relations were forged. Our winegrowers were very excited by the new export prospects.”

DOMINIQUE PIRON

Chairman of Inter-Beaujolais

“A lot of buyers attending were already familiar with Beaujolais wines, but not the wine region and people. I am convinced that, on top of the business aspect, we now have people that will be Beaujolais ambassadors forever.”

KEY EXPORT BUYERS

The buyers invited to Vinexpo Explorer are selected by Vinexposium based on marketing criteria that are defined in close collaboration with the host region. Their profile matches the specific development needs of the region they will be discovering.

Strategic buyers from a variety of backgrounds:
• Importers
• Distributors
• Wine merchants
• Buying managers for super/hypermarkets
• Hospitality industry buyers
• E-commerce players
• Buyers for duty-free stores

FACTS & FIGURES

100%

OF PARTICIPATING BUYERS

have added new products to their portfolios

98%

OF PARTICIPATING BUYERS

have broadened their knowledge of wines and spirits

94%

OF PARTICIPATING BUYERS

have improved their perception

100%

OF PARTICIPATING BUYERS

stated they were better equipped to sell its products

SPECIALIST JOURNALISTS & OPINION LEADERS

Through its long-standing experience, Vinexposium has forged close, long-term ties with the wine and spirits industry’s specialist media.

At Vinexpo Explorer, a selection of journalists and specialist writers take part in the masterclasses and opportunities for engagement between producers and buyers.

Immersed in the local lifestyle, in direct contact with its iconic players, they are thus able to relay their discoveries to the entire industry and provide international visibility for the chapter host region. In this respect, Vinexpo Explorer also provides outstanding communication opportunities for the host region.